What makes a massage, a great massage? Of course, there are multiple factors that affect the feeling a customer is left with at the end of a massage, but I can say with no doubt that the therapist plays a big role here.
The therapist is, in fact, the sole deliverer of the massage experience. And because the customer is increasingly becoming more demanding, this experience not only should feature a perfectly executed massage, but it needs to be an unforgettable one.
How can your spa create an unforgettable experience for its customers? The answer to such question must be found in your team of therapists.
All the years spent working with therapists, observing and teaching to them, have taught me that a proper massage requires a therapist with in-depth knowledge of the different massage techniques and how they affect the human body and mind and a sincere motivation and passion for his/her profession.
There’s no way around it, your therapist must be both knowledgeable and motivated if your spa wants to guarantee excellence and offer a fulfilling experience to its customers. Let’s take a closer look at why your spa can’t rely on a team of therapists who can’t offer both.
Technical skills and the understanding of the human body and mind allow the therapist to effectively address the customer’s needs, ensuring relaxation and pain relief while advising them on wellness matters. Advanced and continuous training make sure the therapist is up to date with the latest and most effective techniques, is able to work without injury and is confident enough to tailor the massage to each customer.
Motivation should also be part of the training process that each therapist undergoes on a regular basis as it actively contributes to the performance of the therapist and, therefore, that of your spa. Motivation is closely linked to passion and dedication and how long your spa will be able to retain therapists who are happy and excited to provide their service. Awareness, self-care and development help to keep the therapist motivated and passionate about what they do.
A highly trained, motivated team of therapists is the key to delivering excellence and consistency to demanding customers who will want to come back the next day.