You are thinking about a way to make your spa stand out from an overcrowded market and the idea of offering a signature treatment just seems to be the perfect way to do it. Except, this may actually not be the right solution. The most luxurious spas are embracing this trend, you may remark. Good point; so why shouldn’t your spa have a signature treatment too? I’m not saying it shouldn’t; but I would like to invite you to ponder over a few questions that are too often overlooked nowadays. Let’s take a step back and investigate the very meaning of the word signature. I find this word to be slowly losing its real substance when it comes to spas and signature treatments. Too often, in fact, the focus is on the decorative side of the treatment, like colours, fragrances or gadgets. The substance of the treatment is therefore replaced by a complemental experience that, yes, enhances the senses, but lacks the high quality of its core. Creating and offering a unique treatment is a lot more complex than just putting a few exceptional novelties together. It is an experience as unique as the concept and passion behind it and it is closely related to the why, what and how we want to deliver a signature treatment. Understanding why you want to add this special treat to your spa offerings is fundamental, as is to find out if this is what your spa really needs. What are you trying to achieve? Keep in mind that a signature treatment is powerful, in terms of both the benefits it delivers and the message it sends out. A signature treatment is you, your spa; what unique story do you want to tell? So, what is a signature treatment? This should always be the first question. I believe that uniqueness only exists when a higher quality can be delivered. Not a second before. As part of Pure Massage Spa Training Method™, we can design the perfect treatment for your spa, bearing in mind that the effectiveness of the massage and the wellness of the client are paramount.