Regardless of how good your facilities are, your setting or your treatments, it is almost always the therapists themselves that determine how positive your customer experience is. So, what makes a good spa therapist? And how can you ensure your therapists are setting the right standards?
At Pure Massage Spa Training® we understand just how crucial the role of the therapist is, and provide ongoing training for the best spas around to ensure consistently high standards. A good spa only employs well-trained, professional therapists.
At a basic level, this means your therapists should be greeting customers warmly and introducing themselves by name. It goes without saying that they need to be friendly, polite and attentive, whilst maintaining excellent personal hygiene, presentation and dress at all times.
Before the treatment starts, a good spa therapist will check with the customer whether they have any questions or concerns, and will take the time to explain what the treatment involves. They will be prepared, with everything they need to hand.
During the treatment, a good spa therapist will be sensitive to how much or how little each customer wants to engage in conversation. They will continue to explain any notable features of the treatment and check on the customer regularly to ensure the pressure, temperature or style of treatment, for example, is to the customer’s satisfaction. They will also ensure that their own physical needs are met, with good posture, appropriate equipment and best practice approaches to avoid burn-out.
After the treatment, a good spa therapist will tell the customer what products they have used and offer advice on future care that may be relevant. They will always encourage customers to drink some water after any kind of body treatment. This kind of approach leads to more product sales than any kind of hard sell. It’s about putting the customer first and making them feel valued, looked after and special.
Beyond this, good spa therapists follow best practice to maintain their own well-being, and engage in continuing professional development and training to ensure they are the best in their field. Good spa managers will insist on this.
A team of competent, calm, professional and sensitive therapists is the best asset any spa could wish for. Discover how we can help you achieve this at Pure Massage Spa Training® today.
When I work with spas I don’t only concentrate my energies on creating an outstanding, unique massage menu, I also empower their team of therapists with the right tools and knowledge to successfully execute the massages.