Setting new standards in spa training
"Beata Aleksandrowicz’s holistic approach to massage has elevated our touch therapies to a point of true excellence." Andrew Graham - CEO Farncombe Estate
Beata Aleksandrowicz is a therapist, healer, writer, teacher, official judge for World Spa & Wellness and expert in the field of massage and healing. She has dedicated the last 17 years to educate people on the importance of touch, massage and spiritual growth. Through the process of massage she sensed the benefits that her patients were receiving and this rewarding process became part of her own healing journey. Experience brought her also to realisation that as much as there is a need for taking care of the body, there is also a need for taking care of mental and spiritual growth. The synergy between those three can bring a true transformation. She extensively studied energy work and become ThetaHealing Practitioner and Instructor.
In 2002 Beata co-founded Pure Massage, the first company in London dedicated solely to massage with training techniques based on her 12 Principles of Massage, . She began to write articles and books on massage, founded several charities involving the importance of touch, and has been acclaimed to be one of the best-known in her field. She is co owner of Pure Massage and director of the Pure Massage Spa Training Method®.
Beata is the author of books on massage published by Duncan Baird, translated in several languages and published worldwide. She is a former columnist for The Sunday Telegraph, Stella Magazine, an expert for Pantene and L’Oreal campaigns. She is also the main co author of the Massage Guide created by The Guardian Magazine. Over the last 15 years she became a true ambassador of the importance of physical integration in society hardly connected through touch.
Beata established several charity projects such as ‘Touch a heart’ that offered massage to the elderly, living in care homes and also ‘Young mothers’, which offered support to teenage mothers who were having difficulty communicating with their babies due to their own physical and emotional traumas.
She travelled extensively to Africa and got initiated and recognised by the healers from Botswana and Namibia. It resulted in creating Touch of Trust, a documentary that explores our ability to communicate through touch beyond cultural barriers and differences. Recently she has successfully completed a charity project, lasting over the last 5 years that supported a unique Kalahari Bushmen group, in a difficult time of transition from nomadic life.
She is currently working on a new book addressed to therapists from different fields of alternative medicine, on how to become the best in their profession.